I didn't start
in advertising.
I started by building things.
I started by building things.
Long before brands, campaigns and strategy decks, there was a child sketching political cartoons from newspapers at home. My father would often ask me to observe and redraw them — expressions, emotions, satire, tiny visual details. What started as a small exercise slowly became a habit of observation.
Political cartoon — newspaper redraw.
Editorial cartoon — expression study.
Caricature study — from print media.
Political satire — early sketch.
Newspaper cartoon — character study.
Observational sketch — ink on paper.
Political cartoon — line study.
Bharatanatyam — folk style study.
European street scene — copy study.
The musician — mixed media.
Kingfisher — acrylic on canvas.
Over time, that curiosity evolved into sketching, painting.
My professional journey began with animation, web and interactive media — where the focus was never just on how things looked, but how people interacted with them.
The mediums kept changing. The core curiosity stayed the same:
Why do people respond the way they do?Working across digital, social and integrated communication over two decades, I realised something simple: most communication doesn't fail because of lack of creativity.
It fails because of lack of understanding.When we don't understand people deeply enough, we end up creating for ourselves — not for them. That shift changed the way I look at communication.
Today, I focus on decoding human behavior and translating those insights into communication that feels relevant, human and meaningful. Not just ideas that look good — but ideas that make sense in people's lives.
Creativity, for me, has never been limited to a profession. Outside work, I continue exploring ideas through sketching, painting, writing, photography and experimental product thinking.
I still paint as a hobby. Still collect random observations. Still explore ideas late into the night.
Some of those explorations evolve into long-term concepts and side projects like Ingenious World, Root Woot and OTO Meal — spaces where I experiment with culture, systems, behavior and everyday experiences.
Not everything needs to become a business.Sometimes building things is simply a way of understanding the world better.
Still making the world feel new.
Still collecting moments worth keeping.
Still stopping for things that make you think.
The kind of company that asks nothing.
Adwise Anand is where I bring these thoughts together — decoding behavior, questioning communication patterns and building frameworks that help create more meaningful work.
It's a space shaped by years of observing people, building across mediums and understanding how communication actually fits into everyday life.
Because better work doesn't start with better ideas. It starts with better understanding.